In the world of nutritional supplementation, taste directly determines consumer compliance. Research shows that over 82% of nutrition professionals identify “taste” as the most important factor influencing a formula’s acceptance[1].
For taste-sensitive groups such as children and older adults, a pleasant sensory experience not only improves comfort but also supports long-term adherence.
Among magnesium supplements, magnesium bisglycinate stands out as one of the most bioavailable forms of magnesium, known for its high absorption and low gastrointestinal irritation.
However, traditional magnesium bisglycinate often comes with fishy, bitter, or alkaline notes, creating a “well-absorbed but poorly flavored” dilemma that limits innovation for brands seeking better-tasting products.
The Solution: EasyTaste Magnesium Bisglycinate
To address these sensory challenges, Richen Nutritionals has developed EasyTaste magnesium bisglycinate, powered by its proprietary taste-modification technology. This innovation significantly enhances the ingredient’s palatability, paving the way for more enjoyable magnesium products.
Better Taste, Better Compliance
Comparative flavor evaluations show that EasyTaste magnesium bisglycinate notably reduces bitterness, astringency, saltiness, and fishy notes across six sensory dimensions.
The result is a smoother, milder flavor profile that greatly improves user experience — especially for taste-sensitive populations — and helps boost product loyalty through enhanced enjoyment and adherence.
Clean Label, Simplified Formulation
Traditional magnesium bisglycinate formulations often rely on flavorings, artificial sweeteners, and coating agents to mask undesirable tastes. This not only complicates ingredient labels and raises consumer concerns about additives but also increases R&D complexity and stability risks.
By contrast, EasyTaste magnesium bisglycinate solves the problem at its source.
Through intrinsic off-flavor reduction, it removes the need for masking agents, allowing brands to achieve clean-label, minimalist formulations that align with modern consumer preferences for transparency and simplicity.
It also helps streamline product development, shorten formulation adjustment cycles, and enhance stability under different storage conditions — delivering a perfect balance between purity and taste.
Broader Applications and Innovation Potential
As nutrition products evolve from tablets and capsules to gummies, sports drinks, and bars, taste has become a key differentiator.
Traditional magnesium bisglycinate’s off-flavor limited its use to encapsulated forms, restricting its presence in more appealing delivery formats.
With EasyTaste magnesium bisglycinate, those barriers disappear.
Its improved sensory profile makes it ideal for functional gummies, sports nutrition beverages, and cereal bars, meeting growing consumer demand for products that combine efficacy with great taste.
This innovation empowers brands to expand beyond traditional categories and lead new trends in magnesium supplementation.
Ready to experience the EasyTaste difference?
Contact us at richen-nutritional@richenchina.cn or simply click the “Contact Us” button.
Partner with Richen to bring your magnesium products to life with both efficacy and exceptional taste.
Reference:
[1] Nutrients 2024; 16(15): 2475. DOI: 10.3390/nu16152475